Fireball is a cinnamon flavoured whiskey liqueur produced by Sazerac Incorporated. It was apparently forged in Canada in the mid 1980s, and for a long time was little known except for in Canada and North America. However, it spread across the US and is now widely available in the US, Canada and the UK. It can also be found in Israel, Norway, Sweden and Finland. Wetherspoons, a pub company in the UK, promoted Fireball whiskey drunk with apple juice, but visitors to www.fireballwhisky.com can find a page on various recipes.